Released on = May 2, 2007, 11:07 am

Press Release Author = Jimwatson

Industry = Real Estate

Press Release Summary = India has recently been implementing a number of initiatives
to boost the number of tourists visiting the country. As India is so large, there is
plenty of variation from region to region, which allows the tourism ministry to work
on many different angles. It is possible, for instance, to go skiing in the north -
or dive with tropical fish in the south and perhaps enjoy a cocktail on a warm beach
afterwards.

Press Release Body = India has recently been implementing a number of initiatives to
boost the number of tourists visiting the country. As India is so large, there is
plenty of variation from region to region, which allows the tourism ministry to work
on many different angles. It is possible, for instance, to go skiing in the north -
or dive with tropical fish in the south and perhaps enjoy a cocktail on a warm beach
afterwards. If none of this is appealing, tourists might like to venture into the
rainforests, home to the famous Bengal tigers and the Indian elephant.

However, while varied, attractions such as these are still of a traditional nature
and do not really break new ground. This is where the Indian tourist board has begun
to excel itself - coming up with new and innovative ways to sell the country to
foreign travellers. The body is currently promoting two new schemes that it hopes
will prove attractive.

The first of these is medical tourism. A relatively recent phenomena, medical
tourism is based on the fact that it is much cheaper to buy private medical care in
some foreign countries than it is on the domestic market. For many British people,
the cost of travelling abroad and paying for a medical procedure is preferable even
to a free operation on the NHS, as there is often a long waiting time for non-urgent
work. When it comes to cosmetic surgery, the majority of such operations have to
paid for privately, as the NHS will not undertake cosmetic work unless there is some
pressing physical or psychological need.

With the intention of promoting medical tourism in the country, the Indian tourism
office - Incredible India - has persuaded the government to introduce a medical
tourist visa. This allows somebody to come to India for a period of one year - which
can be extended to three - if the purpose of the trip is to undergo an operation or
medical procedure of some kind.

Another niche marketing idea that Incredible India have come up with is \"rain
tourism\". While people from Britain may find it difficult to understand why exactly
anybody would travel to see rain, given that many Britons take holidays for the
express purpose of escaping the bad weather, such tourism is apparently popular with
Middle East holidaymakers. The rain tourism campaign is aimed at Arab nations and
invites travellers from the region to come and experience the monsoon season - which
will doubtless be incredible for anybody who has never seen rain before.

The proactive and innovative nature of the Indian tourist board is something that
may prove attractive to the property investor looking to make a purchase overseas.
Incredible India is pushing the cause of Indian tourism hard - and the investor with
a property in the right place can only benefit from any subsequent upturn in trade.


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Contact Details = Assetz House, Newby Road, Stockport, Cheshire, SK7 5DA, 0845 400
7000, linkexchangeseo@gmail.com